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In their early stages, projects tend to include “brainstorming and user flows and research synthesis and all these things that can bring in, researchers, marketers and engineers,” says Yamashita. Yukhi Yamashita The company also saw whiteboarding as a way to include more non-design professionals in the design process-something it’s cared about all along. “Like figuring out what to build in the first place.” That continuity from brainstorm to finished product opened up the opportunity for Figma to build a whiteboarding tool that was a logical extension of what it was already doing. “Before you place a single pixel on canvas, there’s a lot of things that happen as part of the design process,” says Yukhi Yamashita, Figma’s VP of product. The fact that people had been whiteboarding in Figma all along was evidence that the line between whiteboarding and the company’s traditional domain had always been blurry. Did that leave Figma with room to create something that didn’t feel redundant? After all, other digital whiteboards such as Miro already existed. How do you make it so that you’ve got great tools for that? I think that’s a need that everyone has, whether they realize it yet or not.” The first part of the design processĮven if Figma users needed something to help them collaborate on ideas in rough form, it wasn’t a given that they’d turn to Figma for it. “And everyone needs to run their meetings better.
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In October, it rolled out a major upgrade, which-since it lets third-party developers add new features in the form of widgets and plugins-could take the app to places that might surprise even its creators.įigma is already done thinking about FigJam as a response to the pandemic moment. “Everyone needs these spaces to congregate in and to get people talking,” says Field. But it seems to be serious about its future.
#FIGJAM FIGMA FULL VERSION#
To ramp things up quickly and get plenty of feedback, the company announced that the full version would be a free beta for the rest of 2021.Įight months later, Figma isn’t disclosing much in the way of stats relating to FigJam’s success so far, such as how many users it’s racked up.
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“Then the pandemic hit.” With Figma users abruptly deprived of actual physical whiteboards in conference rooms, Figma had the incentive it needed to put other projects aside and build an equivalent in virtual form.ĭylan Field It unveiled the results-which it dubbed FigJam, a great name-at its online Config conference in April 2021. “We never quite prioritized it,” says Figma’s cofounder and CEO, Dylan Field.